De-mystifying the US marketWednesday, September 30th Providing insights and practical advice on how to enter and grow in the USA in general and in the Silicon Valley in particular. The workshop is organised in cooperation with Cleantech Circle. Participation for cleantech companies is free and is a part of the Stockholm Cleantech Venture Day 2009. Agenda
09.00 Coffee and the morning ice-breakers Johan Larsson and Jan Byström, Vinge: Introduction and the legal perspective of "going West". Mike Santullo and Chris Vargas: Why Consider the US market as an expansion opportunity?
- Size and trends of clean technology adoption; Advantages for a start-up to operate in a single country market of 300 million people; Access to capital and partners, range of options to address the US market.
The Silicon Valley Ecosystem - The tangible elements of the Silicon Valley
- How entrepreneurs, venture capital, angel investors, experienced mentors, support services and universities create a fertile location for innovation.
The Silicon Valley Way - The intangible elements of the Silicon Valley
- Critical to a start-up's success: shared knowledge of how a start-up is created and nurtured and an extremely open culture of sharing advice, ideas, and contacts.
Two Primary Growth Options - Self funded versus VC backed.
- Advantages and disadvantages. Situations where one is more advantageous.
Access To Capital - Raising funds in the US
- From angels, venture capitalists and other sources. How typical angel and venture capital deals are structured.
Go To Market Strategy for Cleantech
- Customers, partnerships, channels, product positioning and differentiation, intellectual property.
Structuring the US operations for Fast Growth
- Building the right team, salary and equity expectations, hiring and firing, timing of critical hires, best practices, managing Americans.
12.00 Networking brunch, complementary from the sponsor. Time for informal questions. The workshop is hosted and sponsored by the law firm Vinge, and will take place at Smålandsgatan 20, 111 87 Stockholm.
If you have questions or would like to have more information, contact Svetlana Gross at +46 739 402 081 or
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Organised in cooperation with:  Sponsored and hosted by: 
| About the speakers:
Mike Santullo
is a partner at Cleantech Circle and a co-founder of the California Clean Tech Open, USA's leading competition for clean technology start-ups. Starting in 1994, Michael was the CEO and co-founder of the early Internet start-up Four11. He led the company from two person start-up until the successful acquisition by Yahoo in 1997. 
Chris Vargas
is an angel investor, a former Internet entrepreneur and executive. He has an entrepreneurial background having
developed and managed several companies. He is the founder of Cleantech Circle, a Silicon Valley based group of serial entrepreneurs and angel investors with a passion for Cleantech. They create and invest in start-up and early-stage companies. |
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